Golf has a long history. As such, there are many leading golf courses and courses around the world.
Any golfer would dream of playing a round at famous golf courses not only in Korea but also abroad. However, there are not one or two problems to be solved from travel arrangements to golf course reservations.
What if this dream came true with a single card?
Established in 2017, Pacific Lynx (PLK) is a company that started to realize this golfer’s dream. With the motto of ‘One card, All course’, it has established an affiliate network with 125 golf courses in Korea and 1,000 golf courses in 45 countries around the world. If you sign up as a member, you can not only use affiliated golf courses, but also provide a total care service that takes care of your travels one-on-one.
PLK has experienced explosive growth since its establishment. Since its establishment in 2017, the number of PLK Korea members targeting Korea has exceeded 6,000. Annual sales, which were only 1.6 billion won in 2018, jumped to 63.3 billion won in 2021.
Golfers who want to attend not only overseas rounds but also major tournaments deserve attention to PLK. PLK, which conducted an observation tour of four PGA (American Professional Golf) tournaments this year, including the Masters, The Open, and the Presidents Cup, will launch an observation tour of eight tournaments, including the Masters, US Open, and The Open, starting with the Sony Open in January next year. Is expected. 안전놀이터
PLK, which continues to grow, is also focusing on partnerships with the domestic golf world. Starting with the amateur championship last year, she participated as a title sponsor for the Champions Tour, a senior tournament of the KLPGA (Korean Women’s Professional Golf). The second tournament of the 2023 season, the PLK Pacific Rings Korea Championship with SBS Golf (total prize money of 700 million won, prize money) held at the Twin Doves Golf Club (par 72, 6549 yards) in Thu Dau Mot, Binh Duong Province, Vietnam for three days from the 16th. 126 million won) as a title sponsor.
PLK’s move in line with the trend of the sharing economy society has many implications for the golf industry in that it has been proven by the results of explosive growth and expansion of influence. A PLK official said, “The goal is to become a golf total care platform through the growth so far and the business to be developed in the future.